Selling is normally simpler if you have high quality prospects. However it’s up to you to turn those leads into sales. This is usually the difficult part. It is just a matter of making sure you are are making use of your time on the prospects that are most likely to buy and do so in a fashion that increases your chances of conversion. Here are a few tried and tested procedures for making the process easier.

When people ask for a quotation online, a substantial number aren’t really looking for insurance. They are plainly flicking through web sites and searching for an unbelievable deal. Many may not be from genuine potential customers at all; frequently they are junk e-mail or automated requests. These inquiries are generally a waste of time and effort. So, do make sure you are getting the very best leads.

Individuals who are asking for a new insurance policy or need changes to their existing insurance policy are the best quality leads. These individuals are anxious to spend their money and will require little if any convincing. Naturally, this provokes the obvious question, namely: what is the most efficient means of separating the cooler leads from the hot ones? When you get any leads it makes sense to file them according to various criteria, e.g. when do they need their insurance policy by. You can also do this to help prioritize them according to profit potential.

Closing an insurance deal is much easier when the customer has recently submitted their request for a quotation. Encouraging any client to make a purchase is not really required with this sort of lead. As a matter of fact successful sales reps who source auto insurance leads claim they only get back with a quotation to the prospect, and they purchase the insurance. Therefore always make a point of replying to your best propects promptly.

How you apply the information included with the lead certainly affects the result. Don’t forget to provide any extra information which the client might have. If the customer has asked which deductible options are on offer, for example, remember to list them in your quote. To conclude, by making use of a couple of hints to help you work more efficiently, you’ll be able to get the best from your automobile insurance leads and improve your profits.

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This entry was posted on Monday, November 30th, 2009 at 10:52 pm and is filed under Better Insurance, Marketing Hall. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.